CV
I am UX/UI Designer with 5+ years of experience creating user-centric, intuitive digital products. My background in psychology and education brings a strong understanding of user behaviour, empathy, and research-driven design.As a designer, I want to create a simple UX that makes people's everyday life a little bit easier.
Experience
UX/UI Designer
Mafy Oy
10/2023 - Current
• Established UX/UI and design thinking practices as the companyʼs first and only designer.
• Led end-to-end user-centered design for digital education products used by high school students and university entrance exam candidates.
• Improved product usability through close collaboration with developers and product owners.
• Led user research, usability testing, wireframing, and high-fidelity design for digital education products.
• Built and maintained a design system and supported external agencies on website project.
UX/UI Designer
Vainu
03/2020 - 07/2023
• Worked as a UX/UI Designer on a B2B SaaS product focused on CRM integrations and data-driven workflows.
• Designed the user experience of CRM integration settings, improving usability and clarity in a complex, data-heavy product.
• Led end-to-end product design work, including UX research, user interviews, wireframing, usability testing, prototyping, and high-fidelity UI design.
• Collaborated closely with developers in a cross-functional agile team, contributing to efficient product discovery and delivery.
• Actively involved in developing design processes and practical UX/UI workflows where no established processes previously existed.
• Contributed to building and continuously improving the companyʼs design system to ensure consistency and scalability.
• Took on additional responsibilities as Scrum Master, facilitating retrospectives and supporting agile team practices.
• Gained strong understanding of product development processes, including close collaboration with frontend and backend development.
Study & Career Counselor
Many schools
10/2015 - 10/2019
• Background in psychology and education, bringing deep user empathy, research skills, and facilitation experience to user-centered product design.
• Provided study and career guidance to students, supporting decision‑making, motivation, and long‑term planning.
• Applied psychology‑based methods to understand individual needs, behaviors, and challenges.
• Conducted one‑on‑one counseling and group workshops
• Human‑centered problem solving—skills now applied in UX/UI design.
Education
UX/UI Designer
Ironhack Bootcamp
10/2019 - 12/2019
• Intensive UX/UI design program focused on user-centered design and career transition into product design.
• Trained in the full design thinking process through hands-on, real-world projects.
• Gained practical experience in UX research, usability testing, wireframing, prototyping, and high-fidelity UI design.
• Tools & methods: Figma, Sketch, Adobe XD, design thinking, competitive analysis, basic front-end concepts.
• Strengthened presentation and storytelling skills through regular project reviews and demos.
Master’s & Bachelor’s of Education
University of Eastern Finland
2009 - 2015
• The main subject Education, specialised in career couseling
• The minor subject Psychology
• Qualitative and quantitative research courses and thesis
• The program included pedagogies and provided a qualification to work as a psychology teacher.